Monday, July 31, 2006

These are a few of my campaigns

TLC - Life Lessons

This rocks! So funny and clever. My favorites are the "Children will repeat every single thing you say" (the corresponding commercial spot is awesome) and "Think of the minivan as a badge of courage. Ride with pride." Yea, I was the one forced to drive the parent's minivan and - get this - I wasn't allowed to let anyone else ride with me!!!

USA - Characters Welcome

One reason:
Who doesn't love the Naked Cowboy?

Levi's (no link, sorry)

Not sure about the campaign, but in the TV spot a guy sees a thief taking his jeans from his backyard on the news. He chases down the thief that steals them back.

The Devil Wears Prada

Took Friday off and had a long weekend - spent it writing a long paper about MySpace and teens and advertising. But I did pull myself away from the laptop and books to watch The Devil Wears Prada. I really liked it a lot! It reminded me of In Good Company (with Topher Grace, Dennis Quaid, and Scarlet Johansson). I think it was a good movie for anyone getting their first *real* job. Plus there's so much high fashion talk - I felt like such a girl watching it!
Not amazing, but very entertaining...Check it out :)

Tuesday, July 25, 2006

CP+B Envy

First thing - I'm so happy that someone I don't know commented yesterday! woohoo! I totally disagree with him - the Brawny webisodes are great. Maybe b/c I really dislike reality television and they poke fun at it. I guess we'll just agree to disagree!

Now I have to rant a little. I just saw the new Adweek and the reader survey about which agencies are the best, worst, most/least creative, etc. It reminded me a little of that section of your high school yearbook. You know, the one that has the "Most likely to succeed" and "Best dressed." CP+B made the list an overwhelming amount of times - they were 'crowned' most competitve, creative, best reputation, most like a sweatshop, most like a playground, most high profile, most likely to thrive under pressure, most likely to succeed, best at branded entertainment, best at integrated campaigns, most likely to take risks, shop with the best reel, most competent, and most likely to never settle.


That's like the homecoming queen getting the "smartest," "friendliest," "most likely to succeed," "best dressed," "most athletic," and "best overall." That's not fair!

Now I'll admit, a part of me lusts to work at CP+B. But why are we all so obsessed? I mean, I'm really getting tired of those BK ads. And other shops do really creative work. Thoughts?

Monday, July 24, 2006

Advertising sites

If you haven't visited Norelco's or Brawny's, shame on you. These sites are absolutely hilarious.

Norelco's site offers advice about a 'touchy' subject for guys - body grooming. Once adopted solely by the metrosexual, it seems that these days ordinary guys are lathering up and shaving it off. I say finally. No more wolly mammoths..ladies are simply not into that.

Brawny's site showcases an online reality show - "Brawny Academy." Really well done. Although, I don't see housewifey types sitting at home tuning in to the latest episode. They are probably too busy with kids, house, etc. But me, I'll watch from work ;) Which doesn't help Brawny very much since I refuse to pay a premium for paper towels. Walmart brand all the way. Sorry Brawny.

Monday, July 17, 2006


I've gone and done it. Created a blog. Next I'll go buy an iPod and post stuff for sale on craigslist. Oh wait, already did the craigslist thing...iPod is just a little too pricey for me right now. Plus I'm not trendy enough for that!

Ok, so my name is Michelle. I've decided to start a blog as a type of primary research. I work for an ad agency as a media buyer and it seems that these blogs are the next best thing to advertising - and more credible. So I want to learn all about them. If anyone has tips or advice for me, I welcome it.

I'm also a graduate student at Florida State University - majoring in Integrated Marketing Communication. I'm currently working on a paper that explores the effectiveness of advertising on online social networking sites (ie. MySpace, Facebook, etc.) in regards to adolescents. If this is of interest to anyone, please contact me. I'm looking for research and it can be hard to come by without cash to buy reports :(