Wednesday, November 07, 2007

Campaign to Target Those That Create Campaigns to Target...

Weird, yes. But very cool. I love seeing campaigns targeting media planners and buyers (and directors - I've been promoted! sweet!). This one from USAToday has been running in the past few issues of Advertising Age. I've seen three in the series so far and I came across one in an Ad Age e-newsletter. I'll scan in the others next week when I get back from my annual trip to NYC (gotta get some big city time in).

I just love it. That's so funny and so dead on - especially the antacid. Definitely had a few late nights fighting with Excel and some Tums would have come in handy. As far as the Media Lounge thing they are don't really get what it is, to be honest. And I was so excited to learn since the ads were so insightful. Darn.


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