Tuesday, September 25, 2007

Sprucing Up House

Time for a Kidd Group update. We've been discussing for the past year and working for the past couple months on how we are going to promote our agency. Of course, while discussing how we will promote the agency, we came across some internal stuff that needed some changing. Some processes that we wanted to fine-tune before we shared them with the world. Kind of like re-decorating an already nice house for company.

Basically, we wanted to be sure that everything we were saying we believed ourselves. Which is what we usually have our clients do. We call it a "Brand Discovery Session." What a cool process. We've hashed-out answers to questions like "why do we do that?" and "how can we do this better?" and probably my favorite part so far, "who is Kidd Group?" It's like being a teenager all over but without braces.

I can't tell you what we've discovered - that's top secret for now - but I can say that I'm excited to promote this agency. More to come. But in the interim, here's a link to a great blog for an even greater agency, Plaid, who has been doing just what I've been talking about. Pretty sweet stuff they have going on and I love that they love their new brand.


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