Tuesday, July 31, 2007

Flexing my copywriting muscles

So I'll probably never be a copywriter, but when my fellow advertising obsessed friend Heather told me of a just-plain-bad birthday gift she recently received, it reminded me of those wonderful Budweiser radio spots and I had to write one for her. So here ya go Heather:

Bud Light Presents: Real American Heroes
(Real American Heroes)
Today we salute you, Mr. Crappy Birthday Gift Giver.
(Mr. Crappy Birthday Gift Giver)
Every year, you're gift is the one we dread: inspirational message pillows, self-help books and that singing fish wall plaque.
(that fish never shuts up)
Leaving aside all common courtesy and taste, your reckless purchases embarrass and force us to lie to your face.
(β€œThank you – I love it!”)
No amount of fancy wrapping can hide that re-gift, used gift card or homemade ash tray.
(Put down that glue gun!)
So crack open an ice-cold Bud Light, O King of the $5 DVD bin. Cause when the giving gets tough, you give up.
(Mr. Crappy Birthday Gift Giver...)

Saturday, July 28, 2007

Sonic Commercials

I never knew about Sonic until I moved out of South Florida. I think it's really weird to drive thru and then just sit in your car and eat. Not my dining style, but I LOVE their commercials - especially the ones featuring the couple.

and here are the Sonic guys responding to original commercials posted to YouTube (you know your spots are good when people copy 'em - "imitation is the sincerest form of flattery"). I think this is a genius move by Sonic - way to embrace online video. And it fits the characters and feel of the campaign so perfectly.

Friday, July 20, 2007

Music videos from around the world

My sister and I have found a new YouTube obsession: weird music videos from other countries. A lovely mash up of choreographed dance and cliche music video standards that apparently transcend culture and time (ie singing in pouring rain). Here are two favorites:

I'm kinda glad I don't know what they are saying. More to be posted if found worthy :)

Monday, July 16, 2007

Ignited Creates New Media Dictionary

Not going to get into the details of how I stumbled upon this (let's just say it involved a Google search for "Advertising Rockstar"). But this is a really great idea! What a good way to promote your agency.

Ignited New Media Dictionary

Tuesday, July 10, 2007

Sprint Tells Customers to Take a Hike (seriously)

Keep it up Sprint, and you may have no more customers left to fire.

Read the story here.

this is one crazy house

Came across this from Brandflakes for Breakfast and then followed the links back to the original post. Apparently a bunch of artists saw a house that was scheduled to be demolished and decided to give us a little design treat! Personally, I love the photos of the people pretending to be sucked into the tunnel.

Monday, July 02, 2007

This job comes with benefits

So any new media buyer can expect a few things. Craziness. Sucking up. Having to be a bitch. Spending all day on the phone. Scrambling. Math. Free lunch (sweet). Station swag (hello American Idol umbrella). And my favorite so far - pilot DVDs. Oh yes, Michelle got the hook up this year from the CW and Fox. They sent me this coming season's pilots - which is so much cooler than a free lunch!

Unfortunately, not liking the stuff coming from Fox. Sorry guys, I love your network but I'll just hold out for new episodes of my old fave, Prison Break.

The real surprise was the CW. Their stuff looked first rate and there are 2 shows in particular that are going to completely rock. The first is called "Reaper." This show is about this guy who's parents sold his soul to the devil and now he is basically a bounty hunter for Satan. Of course, this is a comedy and the Devil is hilarious. Also, the main character has a best friend/sidekick that I find ridiculously amusing in the same way my guy friends find doing keg stands and 2-story funnels.

The other show I see having a bright future is Gossip Girl. This one is pretty much Cruel Intentions: NYC. Antics of rich kids in the east side are reported on the blog, Gossip Girl, and the blogger becomes the fly-on-the-wall narrator. I have heard that some of the characters are off (the show is inspired by a book series of the same name), but not being a reader of the series, I like it a lot. It's neat to see a show that incorporates teens using technology in a very sophisticated way. When I was a teen (which wasn't that long ago) we weren't that wired. Anyway, they've got my eyeballs.