Thursday, August 31, 2006

Ad Fed Speaker

Last night me and two other co-workers went to hear Valerie Graves, Chief Creative Officer of Vigilante speak about pop culture and how it influences the general public. Her talk was interesting. She seems to be really big on consumer insight and advertising to urban audiences. She spoke about how urban youth influences the general public. Even if the product being advertised is targeted towards an older crowd, there still needs to be approval from the young, urban group.

That is a really thought-provoking idea for me. I've always assumed that the more narrowly targeted the product, the better (rifle vs. shotgun). I'm kind of liking the idea that teens somehow influence everyone else. It makes sense - people of all ages want to be cool. Teens are usually the ones that define what exactly cool is.


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