Wednesday, September 20, 2006

I hope that I never believe this:

"Advertising exists to sell products. We don't have a social responsibility, we have a commercial responsibility," he says. "Social responsibility lies with human beings and human beings make advertising.

"It's my responsibility as an individual, but not my industry's. My industry's not made for that." ~Sergio Valente, chief executive of DM9DDB in Brazil

see story


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