Thursday, April 12, 2007

Good Quote...

Allison from PR sent this quote out today:

“Green marketing is about making (breakthrough) green stuff seem normal, not about making normal stuff seem green.” - John Grant

I love this quote b/c it 'hit the nail on the head' about the green movement. I think it's important for our clients to realize (ie - for us to inform our clients) that green initiatives should be taken seriously and not just something to use for publicity.

I read an article today (also provided by Allison - she's so on top of things) where Danny Seo, author of Simply Green says, "...For a long time I think people have been saying you gotta go green because it's good for you, because it's good for the planet. But no one wants to do that for that reason alone. You have to make it affordable and stylish and exciting, because at the end of the day, that's what good marketing is."

Above is a wallpaper print from Mod Green Pod, a green home decor company located in Boston. Perfect example of green products that look stylish and modern.

Make green the new "it" thing would be really cool. I see Target-esque TV spots showing hip, enviro-friendly products. And simple, clean packaging. And interesting on-the-street product demonstrations. I think the possibilities are endless!


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